Karlie Kloss is the star for Ryan McGinley‘s Mind Of Its Own — a film that features the Mercedes-Benz CLA. This ad will run all this month, well, it is NYFW. What did you expect.
“We tried to tell a story through the commercial and my favorite part is this scene where Ryan is filming the car coming through the hills, similar to Stanley Kubrick’s opening scene of The Shining,” Karlie Kloss told us when we caught her on the phone yesterday. Keeping the horse in the photo and commercial was an idea that McGinley had, so he could stay true to his dreamlike aesthetic. “I’ve been working with animals a lot, I just had a large exhibition this summer in New York and Tokyo shooting a lot of animals, so I wanted to keep that element present in the work,” McGinley explained.